Physical Wellbeing Specialist
James
The Ex Pro
Here to Cruyff turn your Physical Wellbeing round and build it up for success.
NEU Wellbeing's Physical Wellbeing Specialist — a role that perfectly blends his passion for fitness with his powerful story of resilience and growth. Once a professional footballer who played in the Premier League for West Bromwich Albion, representing Birmingham, Blackpool, and several other Football League clubs.
James experienced both the incredible highs of representing his country at youth level and the deep lows that came with poor mental health and a difficult period that led to prison. Now, having rebuilt himself from the inside out, he's channelling his lived experience into empowering others.
Through NEU Wellbeing, he's helping communities reconnect with the power of movement — using physical wellbeing as a foundation for positive mental, emotional, and social change.
My journey toward better wellbeing has been one of reflection, discipline, and growth. After my football career and the challenges that followed, I made the decision to take control of my physical and mental health — reconnecting with the discipline and routine that once fuelled my success on the pitch.
Now, as part of NEU Wellbeing, I'm passionate about helping others strengthen both body and mind through physical wellbeing — showing that change is always possible.