James is NEU Wellbeing’s Physical Wellbeing Specialist — a role that perfectly blends his passion for fitness with his powerful story of resilience and growth. Once a professional footballer who played in the Premier League for West Bromwich Albion, as well as representing Birmingham, Blackpool, and several other Football League clubs, James experienced both the incredible highs of representing his country at youth level and the deep lows that came with poor mental health and a difficult period in his life that led to prison. Now, having rebuilt himself from the inside out, James is channelling his lived experience into empowering others. Through NEU Wellbeing, he’s helping communities reconnect with the power of movement — using physical wellbeing as a foundation for positive mental, emotional, and social change.




